With technological advancements, increasing 4G and 5G penetration, the online gaming industry is witnessing exponential growth.
As per the latest Statista report, mobile games contribute to more than 50% of the online gaming industry and, the revenue in the mobile games segment is projected to reach US$10.7 billion in 2020.
What does that mean for mobile game developers or companies into online casinos, lottery, etc.?
Secured digital payment options, increasing mobile phone penetration and ease of access to the online casino platforms are creating a surge in the global online gambling market.
In fact, terms like “online gambling” and “online betting” have seen more than 100% surge in search volumes as per Google Trends during the current Covid crisis.
The future is bright for these mobile game developers.
Here are the top three things to remember, as you develop your mobile games through 2020 and beyond:
1. Current trends in mobile games
There is no doubt that the mobile game industry relies heavily on technology. But what is interesting to observe is that gamers across the globe are more interested to experiment with different game genres.
AR and VR games will continue to grow. With increasing 5G penetration, mobile cloud gaming can enable companies to provide a better gaming experience to a wider audience. Similarly, cross-platform play also helps players to continue their game at the same level on different devices, thereby ensuring a smooth online gaming experience.
Various game developers are also experimenting with different monetization methods such as in-game ads, in-game purchases, rewarded videos ads, paid games, etc.
And if you are planning to market your game in months to come, then you can try pre-registration campaigns in the app-store. It is definitely a marketing trend in mobile games to look out for in 2020.
2. What makes games engaging
The primary challenge with online games is to ensure that the user will want to keep coming back to your platform.
How do you do that?
Know your target audience and reward them for their small and big achievements. Keep increasing the challenge so that they don’t become complacent and stop using your platform.
Provide them an opportunity to share their achievements on other platforms so that they get a sense of accomplishment in their communities.
You need to ensure regular evaluation from your users and keep incorporating useful suggestions.
You need to chalk out the entire user journey and incorporate motivators at each stage to minimize the dropout rates.
3. Pitfalls to avoid in Mobile Game Development
Understanding your target market is crucial to the success of any mobile game and naturally so because every geography has a different demographic mix. Use localization strategy in the games like a change of language, costume, or food as per your target audience.
Do effective prototyping and take early feedback to avoid high-cost burnouts in the later stages. Test your game for different technical compatibilities of device and operating system requirements.
Market your product early and have a proper marketing strategy in place. For example, a tie-up with local influencers of a particular region could fetch you far better results than teaming up with some celebrity endorsements. You have to see what works best for your brand and adjust your marketing strategy accordingly. Be agile!
How Slavna can help in Mobile Game Development
With 10+ years of experience in the online gaming space, Slavna has developed over 120 games in sports betting, online lottery & bingo, multiplayer games, fun games, social games, and more.
Slavna also has turnkey casino services and offers various platforms and integration management solutions to casino operators.
To prevent any fraudulent or money laundering activities, we have also incorporated cryptocurrency payment solutions powered by blockchain security. Hence, it offers players increased payment options.
Whether you are thinking of developing 2D or 3D games, our teams are skilled and have comprehensive game development capabilities. We can work on developing that exclusive proprietary game for you.
Contact us now if you are looking for an end to end services in game development. We can also offer support to maintain and upgrade games and grow your business.